is the CEO, Owner, Art Director, Director R&D, Marketing of Jaga. No cold
mass products but heart-warming radiators with a soul.
the son of one of the founders, he has absorbed the entire heating philosophy
with his mother’s milk.
followed several University courses in Experimental
Psychology, Entropy, Anthropology, Economics
and International Marketing
"Innovate or die"
a teacher and a pupil. The path I take to achieve my dreams makes me
wiser. Currently I am finishing my book
‘Innovate or die’ in which I describe 5 values. For me they are the absolute
basis for a better and sustainable future.
Eccentric? Rebel? Maybe! But I would rather describe myself as a
creative economist or even better an innovator.
on our planet is dramatically changing. We should – now rather than tomorrow –
look for new ways to survive. Innovation should have as a main goal today: to
give us a universal survival model. Only than our future is guaranteed.
me, the true innovation is contained in ancient principles. I built my survival
philosophy bases on 5 key values learned from my experiences, many courses and
company philosophies. We all know these values, but we today must dig deep in
our consciousness to discover them again. And yet these simple basic principles
will bring us the renewal we need for our planet. Only by following them we
will reach a sustainable path to the future.
Each value is combined with
an archetype. History already learned us that tribes could only survive when
composed out of different characters. A monoculture will always die.
By placing these different
archetypes all together again as well in society as in companies we opt for
sustainable results and decisions;
VALUE 1: Respect Nature – the
green engineer, he respects nature and the circle of life
VALUE 2: Awake the Artist –
the artist, who makes the artist in us awake
VALUE 3: Dream a Future – the
visionary dreamer, who dreams about our future and lays the sustainable path
toward this future
VALUE 4: Create Emotion – the
motivator who creates emotions together
VALUE 5: Build Bridges – the
navigator who builds bridges between different spirits